Review: FORMAT Marketplace Slovakia and Czech Republic
Focus on digital marketing
Our conclusion to the 2nd marketplace event for the Czech Republic and Slovakia? It was a complete success!
On May 11, our second marketplace event for the Czech Republic and Slovakia took place in Trnava. And all expectations were exceeded! More than 200 participants from the Czech Republic and Slovakia were on site and informed themselves about trends and new products at the 31 booths of suppliers, E/D/E private labels and E/D/E industrial services.
Of course, the marketplace was dominated by #FORMAT and digital marketing: We felt a sense of departure throughout the marketplace to break new ground. Finally, we were not only able to ceremoniously present our new brand film and thus officially launch the FOR YOU campaign, but also to present our new website formattools.eu.
Vladimíra Gimerská was enthusiastic: “As part of our digital strategy FORMAT 3.0, the website is an essential building block. In addition, we organized a workshop on digital marketing with a professional sales coach for our partners, which also met with a positive response.”
We look back on a day full of new encounters and numerous technical discussions and would like to take this opportunity to thank all participants once again. You made the event a real experience.
